{"product_id":"dia-color-demi-permanent-coloration-without-ammonia-1-60-ml","title":"DIA COLOR demi-permanent coloration without ammonia #1 60 ml","description":"DIA COLOR ammonia-free demi-permanent hair dye from L'ORÉAL PROFESSIONAL PARIS is a semi-permanent alkaline solution designed to enhance shine and refresh hair color. Utilizing advanced technology, it replenishes lost melanin, effectively counteracting melanin depletion for up to six weeks of vibrant color* while covering as much as 70% of gray hairs. This product offers three times the shine** and revitalizes your hair's hue. With a formulation comprising up to 92% naturally derived ingredients***, it assures remarkable cosmetic quality. You can achieve customized results, choosing from an extensive range of shades, from the lightest blonds to deep browns available in cold, neutral, and warm tones. *Based on consumer and instrumental testing. **Results from instrumental assessments. ***The percentage indicates the maximum natural ingredients across the entire range, with at least 84% in each shade, while the remaining portion is for color stability, sensory appeal, and preservation.","brand":"L'ORÉAL PROFESSIONNEL PARIS","offers":[{"title":"Default Title","offer_id":58146775957888,"sku":"913-08646","price":11.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/5080\/1280\/files\/913-08646-1.jpg?v=1779615776","url":"https:\/\/salevare.com\/products\/dia-color-demi-permanent-coloration-without-ammonia-1-60-ml","provider":"Salevare","version":"1.0","type":"link"}