IZUMI TONIC strengthening shampoo system 300 ml

Introducing the IZUMI TONIC strengthening shampoo from SHU UEMURA. This shampoo, designed for long hair, features rice water as a key ingredient, providing strength, hydration, and enhancing hair's shine and thickness. Drawing inspiration from the Japanese beauty ritual of yu-su-ru, where hair is nourished with rice water, this delicate formula effectively cleanses while fortifying and volumizing each strand. Users can expect their hair to become up to 30 times stronger and thicker, with breakage minimized and split ends reduced by as much as 91%. The result is hair that feels soft, silky, and radiantly vibrant.