ULTIMATE COLOR shampoo - vibrant color for dyed hair 250 ml

Revitalize your hair and scalp with Wella Professionals Ultimate Color Shampoo, a gentle formula designed to reduce color fading* while purifying your hair from damaging metals. This shampoo is enriched with glycine and incorporates Metal Purifier Technology, safeguarding your hair against free radicals, while B5 works to retain moisture from the roots to the tips. Experience a fresher, more comfortable scalp and hair, thanks to its sulfate-free, dermatologically approved formula that maintains a balanced pH and is free from animal-derived ingredients. To achieve vibrant hues for up to 10 weeks**, incorporate the Ultimate Color routine, a sophisticated color maintenance system that leaves hair revitalized from the very first wash. This gentle shampoo effectively nurtures and calms the scalp, ensuring a soft and clean feel. *In comparison to shampoos lacking conditioning properties. **With consistent use of the Ultimate Color system, transitioning from the salon to everyday care.